Daniel Groth

About

Hi, I'm Daniel.

I'm a senior graphic designer based in Tennessee, with more than 10 years of experience across in-house and agency teams.

Since 2018 I've been the Senior Graphic Designer at a wholesale distributor, where I take projects from first concept through final files: marketing graphics and layouts, presentations, and 2D and 3D layouts for retail spaces, including convenience store designs. I mentor the designers on my team every day, present work to executives, and have led rebrands.

From 2022 to 2025 I also designed for the Alzheimer's Association, creating print and digital pieces such as social ads for Meta/Facebook and LinkedIn, infographics, flyers, brochures, and event materials for campaigns including Walk to End Alzheimer's and Ride to End ALZ.

Before that, I designed infographics, flyers, brochures, retail materials, store designs, and style guides at A2 Advertising (formerly AHA), and worked on package design, toy illustration, and 3D prototyping for licensed Star Wars, Barbie, and Thomas & Friends products as a product designer at Neat-Oh. I earned my BFA in Graphic Design from the Illinois Institute of Art.

What I care about most is clear, well-crafted work that holds up everywhere a brand appears, from the store shelf to a phone screen.

What I do

  • Packaging & consumer products
  • Retail environments & store design (2D/3D)
  • Social & display ads
  • Print & editorial
  • Brand identity & rebrands

Tools

  • Adobe Photoshop, Illustrator, InDesign, Lightroom
  • Adobe XD & Sketch
  • SketchUp
  • CAD / drafting

Education

  • BFA, Graphic Design
  • Illinois Institute of Art

Experience

  1. 2018–Present

    Senior Graphic Designer · Wholesale distributor

    Concepts through final files for corporate and retail environments: marketing graphics and layouts, presentations and models, 2D and 3D store layouts, art direction and key visual proposals.

  2. 2022–2025

    Graphic Designer · Alzheimer's Association

    Brand-specific print and digital ads, including social ads for Meta/Facebook and LinkedIn, plus infographics, flyers, brochures, event media, and design guides.

  3. 2015–2017

    Graphic Designer · A2 Advertising (formerly AHA)

    Marketing deliverables, infographics, flyers, brochures, and retail solutions, working hand in hand with clients; communication strategy and style guides.

  4. 2015

    Product Designer · Neat-Oh

    Package design and layout, toy design illustration, and 3D prototyping for licensed products; social media ads, infographics, and event media.

Kind words

“Dan was extremely professional and responsive throughout the design process. Ultimately the product he provided went above and beyond my expectations. If you are in need of graphic design, I highly recommend him.”

— Paul Connolley, Paul David Photography

“I was blown away by Dan's attention to detail and consistency. I needed a logo that summed up myself in a simple but elegant design and reached out to Dan for help after hitting a wall myself. Within hours he presented me with five different designs and took the information I provided him with and designed a professional logo I will use to represent myself going forward. I highly recommend Dan for any project no matter the size.”

— David Kranz, David Kranz Web Design

Contact

Let's work together.

Have a project, a question, or just want to talk design? I'd love to hear from you.

danieljamesgroth@gmail.com